2010/2011 – Bigger Network, Better Look
The HWY H2O website received a facelift in 2010 creating a more user friendly site that now offers a secured site for members to access HWY H2O marketing tools. HWY H2O also entered the social media world with the Twitter handle @hwyh2o. Since 2011, the @hwyh2o has 504 followers (and growing!) and lots of great dialogue with existing and potential customers.
An Advisory Council, comprised of professors and professional educators focused on marine transportation from scholastic institutions around the Great Lakes/ Seaway System was also established. The goal of the council is to utilize their expertise in efforts to promote business, growth and learning within the Great Lakes/Seaway. In return, HWY H2O Port Partners and Members offer their assistance as needed for their research.